04/24/25 | The Rehm Copy Newsletter I haven't been sending quite as many newsletters out to you so wanted to get back in the game today. Reason being that we've just been very deep in the trenches improving our internal operations and things of that nature. But we're back, and this is a vital lesson that a lot of our smaller clients struggle with. First, let me explain to you some of the characteristics of our larger clients, the ones doing $1-3M+/month in revenue... They care about the...
12 days ago • 1 min read
04/17/25 | The Rehm Copy Newsletter After auditing 200+ Klaviyo accounts, I’ve noticed one issue that kills email performance more than anything else: No real campaign strategy. Most brands send random blasts. No segmentation. No balance. No plan. So I filmed a new video showing you exactly how to build a real campaign strategy from scratch — the same one we use to generate $10M+ for our clients. 🎥 Watch the full breakdown here Here’s a quick rundown of the 6 core elements you need to get...
19 days ago • 1 min read
04/13/25 | The Rehm Copy Newsletter Happy Monday! I recently dropped a Youtube video going over the exact email marketing strategy that has made our clients well over $10M. I think you'll get a ton of value from it. Click here to check it out Adam For Businesses That Want Better Email & SMS Marketing: Click here to see how we can turn your email list into a monthly cash cow Click here to see all the results we've driven for other businesses Click here to check out my weekly Youtube video uploads
22 days ago • 1 min read
04/03/25 | The Rehm Copy Newsletter There are 3 parts to any piece of advertising, sales conversation, marketing material, etc... It's a universal framework that you can't unsee once you know what it is. I learned about it from Russell Brunson (the Click Funnels guy...if you don't know who he is). Here it is: Hook Story Offer You need to nail each of these 3 things if you want to run a successful marketing campaign, sales call, piece of content, or whatever else it is. First, with the hook,...
about 1 month ago • 2 min read
03/28/25 | The Rehm Copy Newsletter Hey happy Friday. Wanted to send you this quick then you can get back to enjoying your Friday night. But in case you haven't heard, ChatGPT just dropped a new update, and it's unreal. And I made a video for you that will help you out a TON getting started with it. I uncover how we're going to use it, and the top 7 prompts we're already using to get flawless marketing creatives from it... Click here to watch Adam For Businesses That Want Better Email & SMS...
about 1 month ago • 1 min read
03/24/25 | The Rehm Copy Newsletter AI has completely changed the game for us and the work we do for our clients. If you know me or we've spoken to each other before, you know that I NEVER implement things here at our agency that sacrifice client results. We will not last unless we're 100% locked in on crushing it for clients at all times... And AI has been extremely helpful in helping us do that. In fact, we recently started tracking the average increase in email revenue that we've gotten...
about 1 month ago • 1 min read
03/22/25 | The Rehm Copy Newsletter I was reviewing a client’s email campaigns yesterday… And noticed something really interesting about their best-performing email vs. their worst. The winner featured just 3 products. The loser showcased 12. This wasn’t a coincidence nor is it surprising. I believe psychologists call this the “Paradox of Choice” which explains exactly why more options actually decrease the likelihood of purchase. When customers face too many choices, they experience decision...
about 1 month ago • 1 min read
03/21/25 | The Rehm Copy Newsletter If you want successful retention marketing, then you have to nail the post purchase experience. There are two elements to this that we want to lock in on in the post purchase emails. And these are especially important in the first time buyers series. 1. Removing Buyer’s Remorse & Reinforcing Their Decision A lot of people are naturally going to question their decision to make a purchase right after they make it. So we can either let them fall into a pit of...
about 2 months ago • 1 min read
03/19/25 | The Rehm Copy Newsletter I’ve spent years testing email subject lines across dozens of ecom/DTC brands… And most of what you've been taught about subject lines is wrong. Those “ultimate guides” with their “proven templates” miss what actually matters in today’s competitive inbox environment. Let’s break down what genuinely makes people WANT to open email content. First, the psychology behind high-performing subject lines... The best subject lines create what psychologists call a...
about 2 months ago • 2 min read