Make your Ecom brand more profitable with effective Email & SMS marketing, timeless copywriting principles, and up-to-date marketing insider info
The 48 hours after purchase that determine if they’ll ever buy again…
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03/21/25 | The Rehm Copy Newsletter If you want successful retention marketing, then you have to nail the post purchase experience. There are two elements to this that we want to lock in on in the post purchase emails. And these are especially important in the first time buyers series. 1. Removing Buyer’s Remorse & Reinforcing Their DecisionA lot of people are naturally going to question their decision to make a purchase right after they make it. So we can either let them fall into a pit of regret - OR we can reinforce their decision and make them feel good about it. This is very important, because the way they feel about buying from you should be a great feeling of excitement and confidence if we want them to keep buying in the future. Use these two types of emails: The Validation Email (immediately after post-purchase) - Confirm they made the smart choice - Include social proof - Remind them of key benefits - Outline what happens next The Anticipation Builder (24-48 hours after purchase) - Share usage tips - Create excitement for delivery - Build product anticipation 2. Strategic Upsells That Actually ConvertNow we want to get them to keep buying. Don't start hitting them with upsell content until they've already had a chance to receive and use their product. Sometimes this means about 7 days from purchase, and sometimes it's about 2-3 weeks. The Complementary Product Approach Focus exclusively on items that: - Enhance their original purchase - Solve adjacent problems - Create a complete experience Nail these two elements post purchase and you will see much better customer retention. Adam
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Make your Ecom brand more profitable with effective Email & SMS marketing, timeless copywriting principles, and up-to-date marketing insider info
04/28/25 | The Rehm Copy Newsletter If you're reading this, you likely have a business and within that business, you own an email list. This is a list of people that engage your business or have even bought from you. I want you to think of this email list like your house. In order for someone to join your list, they need to have opted in. You posted an opt-in form, or some lead magnet/offer, and that was your invite, giving people an opportunity to come into your house (AKA your email list)....
04/24/25 | The Rehm Copy Newsletter I haven't been sending quite as many newsletters out to you so wanted to get back in the game today. Reason being that we've just been very deep in the trenches improving our internal operations and things of that nature. But we're back, and this is a vital lesson that a lot of our smaller clients struggle with. First, let me explain to you some of the characteristics of our larger clients, the ones doing $1-3M+/month in revenue... They care about the...
04/17/25 | The Rehm Copy Newsletter After auditing 200+ Klaviyo accounts, I’ve noticed one issue that kills email performance more than anything else: No real campaign strategy. Most brands send random blasts. No segmentation. No balance. No plan. So I filmed a new video showing you exactly how to build a real campaign strategy from scratch — the same one we use to generate $10M+ for our clients. 🎥 Watch the full breakdown here Here’s a quick rundown of the 6 core elements you need to get...