Make your Ecom brand more profitable with effective Email & SMS marketing, timeless copywriting principles, and up-to-date marketing insider info
Stop sending ad traffic to your homepage...
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02/11/25 | The Rehm Copy Newsletter If you've read any of my recent newsletters, you know that we recently started taking on a VERY limited number of clients to full stack marketing, where we manage their advertising, funnels, and email marketing. So as a result, I've been studying many more brand funnels. And a very considerable amount of them are sending ALL of their ad traffic straight to their homepage. Not a landing page. Not a product page. The homepage. Here's the deal: When someone clicks your ad, they're interested in that SPECIFIC product. Sending them to your homepage is like telling them to start their shopping journey all over again. Here's what you should be doing instead: 1 / Create a dedicated landing page that is congruent with your ad
2 / Include social proof SPECIFIC to that product
3 / Make the purchase path obvious
With how expensive it is to run ads on Meta right now, you need a great conversion rate on that page you send traffic to. You can't afford to send them to a page that isn't perfectly congruent with your ad. The money is in the details. Adam
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Make your Ecom brand more profitable with effective Email & SMS marketing, timeless copywriting principles, and up-to-date marketing insider info
04/28/25 | The Rehm Copy Newsletter If you're reading this, you likely have a business and within that business, you own an email list. This is a list of people that engage your business or have even bought from you. I want you to think of this email list like your house. In order for someone to join your list, they need to have opted in. You posted an opt-in form, or some lead magnet/offer, and that was your invite, giving people an opportunity to come into your house (AKA your email list)....
04/24/25 | The Rehm Copy Newsletter I haven't been sending quite as many newsletters out to you so wanted to get back in the game today. Reason being that we've just been very deep in the trenches improving our internal operations and things of that nature. But we're back, and this is a vital lesson that a lot of our smaller clients struggle with. First, let me explain to you some of the characteristics of our larger clients, the ones doing $1-3M+/month in revenue... They care about the...
04/17/25 | The Rehm Copy Newsletter After auditing 200+ Klaviyo accounts, I’ve noticed one issue that kills email performance more than anything else: No real campaign strategy. Most brands send random blasts. No segmentation. No balance. No plan. So I filmed a new video showing you exactly how to build a real campaign strategy from scratch — the same one we use to generate $10M+ for our clients. 🎥 Watch the full breakdown here Here’s a quick rundown of the 6 core elements you need to get...