Make your Ecom brand more profitable with effective Email & SMS marketing, timeless copywriting principles, and up-to-date marketing insider info
The Biggest Problem With Typical Email Marketing Strategies
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05/07/25 | The Rehm Copy Newsletter Happy Wednesday! I'll typically go more in-depth and more personal here on this newsletter than I will anywhere else, so there's something I'd love to get your feedback on as a business owner yourself... As you know, our specialty is email & SMS marketing. Or, more specifically, retaining customers long term and maximizing revenue from that channel. But we noticed a while back that most agencies/in-house teams only do half the job when it comes to email & SMS. Let me explain... Most email marketing agencies/in-house teams do...well...just that. They send emails. But they typically ignore the page that they send the traffic to, and don't deal with that part at all. However, that landing page or funnel is where the conversion happens, and it's where the money is made... So why would we ignore it? This is why we started building "Email Funnels" by pairing email & SMS marketing with conversion-optimized landing pages that are contextual based on WHICH segment of your email list is being sent to it. For example, you would want your page to speak to non-buyers a lot differently than the way you would want it to speak to repeat buyers. So I ask you a simple question: Do you optimize your landing pages right now? Are you just sending out emails & texts, or are you optimizing the entire customer journey from start to finish? Shoot me a reply and let me know... OR, if you want my team and I to come up with 3 Email Funnel concepts tailored to your business... Click here to take our free 60-second Email Funnels quiz Adam
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Make your Ecom brand more profitable with effective Email & SMS marketing, timeless copywriting principles, and up-to-date marketing insider info
04/28/25 | The Rehm Copy Newsletter If you're reading this, you likely have a business and within that business, you own an email list. This is a list of people that engage your business or have even bought from you. I want you to think of this email list like your house. In order for someone to join your list, they need to have opted in. You posted an opt-in form, or some lead magnet/offer, and that was your invite, giving people an opportunity to come into your house (AKA your email list)....
04/24/25 | The Rehm Copy Newsletter I haven't been sending quite as many newsletters out to you so wanted to get back in the game today. Reason being that we've just been very deep in the trenches improving our internal operations and things of that nature. But we're back, and this is a vital lesson that a lot of our smaller clients struggle with. First, let me explain to you some of the characteristics of our larger clients, the ones doing $1-3M+/month in revenue... They care about the...
04/17/25 | The Rehm Copy Newsletter After auditing 200+ Klaviyo accounts, I’ve noticed one issue that kills email performance more than anything else: No real campaign strategy. Most brands send random blasts. No segmentation. No balance. No plan. So I filmed a new video showing you exactly how to build a real campaign strategy from scratch — the same one we use to generate $10M+ for our clients. 🎥 Watch the full breakdown here Here’s a quick rundown of the 6 core elements you need to get...