06/22/25 | The Rehm Copy Newsletter

I've been auditing a lot of Klaviyo accounts lately and I'm seeing the same mistakes over and over again…

So today I'm just going to tell you each of the ones that are top of mind for me so you can avoid these in your emails.

These are not high level mindset changes either -- they are real tangible changes you can make right away.

Mistake 1: Category headers at the top of emails

Those little navigation menus distract from your actual message. Move them to the footer instead.

Mistake 2: Weak footers

Use what we call a "primary tab footer" - logo, social icons, categories, and a big text block. This boosts clicks from people who scroll down and helps deliverability.

Mistake 3: Uncompressed images

Go to iloveimg.com and compress every image before uploading. Spam filters check your text-to-image ratio, and heavy images hurt your deliverability.

Mistake 4: Only sending designed emails

Plain text emails usually make more money than fancy designs. They're more personal and deliver better. Unless you're selling visual products like clothing, plain text often wins.

Mistake 5: Tiny, hidden buttons

I just audited a client whose buttons were practically invisible. Make your call-to-action buttons big, bold, and impossible to miss.

Mistake 6: Outdated, unprofessional design

Your emails shouldn't look like they're from 2004. Poor design makes people question your credibility and authority.

You have access to AI and professional designers now. There's no excuse for amateur-looking emails.

Adam