Make your Ecom brand more profitable with effective Email & SMS marketing, timeless copywriting principles, and up-to-date marketing insider info
The Reality of "Unique Mechanisms"
|
06/23/25 | The Rehm Copy Newsletter Short one today, but it's on my mind and I think it's important. Everyone's always looking for the next "unique mechanism" or some crazy new marketing strategy. But marketing really comes down to just a few core things: running ads, creating good pages to send traffic to, sending emails and texts to your list, and maybe some content creation or partnerships. That's it. There's not a whole lot of uniqueness outside of just doing these basics really well. For example, we've started building landing pages for our clients to pair with our email marketing. It's working incredibly well, and I call it "unique" because no one else is doing it. But really, it's just optimizing the basic customer journey instead of sending people to generic website pages. The point is: it's not about some crazy, wild, unique way of doing things. It's about doing the basics really well. And a lot of that comes down to the quality of your copywriting. That's why I'm personally investing heavily into my copywriting skills right now -- because I know it impacts everything we do for clients. This doesn't apply if you sell visual products like clothing and jewelry... But if you sell something that requires good copy in order to sell -- copywriting affects EVERYTHING that you do in your business. From the ads, to the pages, to the emails, to the packaging, etc. So once again, my point is this: Scaling doesn't come from crazy mechanisms most of the time -- it comes from doing the basics extremely well. Adam
|
Get Daily Emails About Ecom, Copywriting, Timeless Marketing Principles, and Generating $$$
Make your Ecom brand more profitable with effective Email & SMS marketing, timeless copywriting principles, and up-to-date marketing insider info
06/22/25 | The Rehm Copy Newsletter I've been auditing a lot of Klaviyo accounts lately and I'm seeing the same mistakes over and over again… So today I'm just going to tell you each of the ones that are top of mind for me so you can avoid these in your emails. These are not high level mindset changes either -- they are real tangible changes you can make right away. Mistake 1: Category headers at the top of emails Those little navigation menus distract from your actual message. Move them to...
06/21/25 | The Rehm Copy Newsletter Most brands are throw money away when it comes to email marketing. They’ll spend $50K on paid ads creative testing, but send the same boring newsletter template for months without a second thought… Not even realizing that all of their past customers are seeing each and every one of those. Here’s what I see when I audit email marketing strategies: Generic stock photos that could be for any brand Walls of text with zero visual hierarchy CTAs that blend into...
06/19/25 | The Rehm Copy Newsletter I just read this 5-page sales letter eight times: And there’s one CRUCIAL element that the writer of this sales letter used to promote the product… And it led to this becoming a long-standing control in the golf niche. (In case you don’t know, that means it ran for a long time and made a ton of cash.) This single element has an unreal ability to: Clearly present information using “bite-sized” chunks so that readers fully understand what’s being sold Grab...