Make your Ecom brand more profitable with effective Email & SMS marketing, timeless copywriting principles, and up-to-date marketing insider info
The Importance of Email Creative Quality
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06/21/25 | The Rehm Copy Newsletter Most brands are throw money away when it comes to email marketing. They’ll spend $50K on paid ads creative testing, but send the same boring newsletter template for months without a second thought… Not even realizing that all of their past customers are seeing each and every one of those. Here’s what I see when I audit email marketing strategies:
Meanwhile, the brands crushing it with email are treating every send like a conversion opportunity. That's when you go from creatives looking like the red section here to the green section: We transformed this brand's email creatives from basic product shots to story-driven visuals that actually connect with their audience’s lifestyle and moments. The result? Their email-driven revenue jumped significantly because people actually wanted to engage with the content. Your email creative is just as important as your ad creative. If you’re not A/B testing subject lines, preview text, visual hierarchy, CTA placement, and mobile experience, you’re leaving serious money on the table. Your email list is your most valuable asset. Don’t treat it like an afterthought. Adam
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Make your Ecom brand more profitable with effective Email & SMS marketing, timeless copywriting principles, and up-to-date marketing insider info
06/23/25 | The Rehm Copy Newsletter Short one today, but it's on my mind and I think it's important. Everyone's always looking for the next "unique mechanism" or some crazy new marketing strategy. But marketing really comes down to just a few core things: running ads, creating good pages to send traffic to, sending emails and texts to your list, and maybe some content creation or partnerships. That's it. There's not a whole lot of uniqueness outside of just doing these basics really well. For...
06/22/25 | The Rehm Copy Newsletter I've been auditing a lot of Klaviyo accounts lately and I'm seeing the same mistakes over and over again… So today I'm just going to tell you each of the ones that are top of mind for me so you can avoid these in your emails. These are not high level mindset changes either -- they are real tangible changes you can make right away. Mistake 1: Category headers at the top of emails Those little navigation menus distract from your actual message. Move them to...
06/19/25 | The Rehm Copy Newsletter I just read this 5-page sales letter eight times: And there’s one CRUCIAL element that the writer of this sales letter used to promote the product… And it led to this becoming a long-standing control in the golf niche. (In case you don’t know, that means it ran for a long time and made a ton of cash.) This single element has an unreal ability to: Clearly present information using “bite-sized” chunks so that readers fully understand what’s being sold Grab...