05/13/25 | The Rehm Copy Newsletter

First and foremost – today's newsletter is built to be as easy-to-use and as plug-and-play as possible.

To begin, as a general guideline, you want every prompt to have this structure:

1. Goal – Ultimately what you want the model to do for you next

2. Return format – The format you want the model to respond with

3. Warnings/cautions – The things you want it to keep in mind/watch out for/avoid doing

4. Context dump – Any and all context you want the model to have to execute that specific goal

Now, to get into the email topic generation...

Before you can write your email copy, you need to know the angle or idea that the email will be about.

Maybe you already know what this is, or maybe you need inspiration.

But before you do this part, you need to give the AI model that you're working with as much context as possible about your business from the following sources:

1. Your website copy – about page, home page, product pages, etc
2. Your customer reviews
3. Other documents you have that add context about your business
4. Other sources of language from your market (social media posts, online forums, competitor reviews, etc)

When you submit each part, use the following prompt:

I’m going to give you [briefly explain what it is that you are giving it] so that you can understand my business and our market on a deeper level. Don’t do anything with it yet, just analyze, digest, and remember all of it.

Once you’ve given the AI model all of this context on your business and your market, use these prompts to brainstorm big ideas, fresh hooks, and new approaches for your email campaigns:

#1: Give me 10 curiosity-driven email angles for our business based around XYZ product.

#2: What are some counterintuitive or contrarian angles we could use to promote [product] in a crowded niche?

#3: List 5 emotional storytelling angles we could use to build a connection with [audience] through our emails.

#4: Generate 7 email ideas based on real customer objections to buying [product].

#5: What are some educational or value-based email angles that teach our audience something while positioning our product as the solution?

#6: Brainstorm 5 angles that tie into a current trend or cultural moment but still relate back to our offer.

#7: Create 3 email angles using popular memes, pop culture, or internet language that would resonate with [demographic].

#8: What are 5 behind-the-scenes or founder story angles we could use to humanize our brand and build trust?

#9: Give me email angle ideas that highlight the transformation before and after using [product].

#10: What are some urgency-driven or seasonal angles we could run for an upcoming promotion or product drop?

Once you’ve tested some angles and found winners on your email list – OR you have winning ad angles – you want to iterate on those winners.

Use this prompt to do exactly that:

Give me 10 alternate variations of this [email/ad] angle that keep the core idea but explore different wording, tone, delivery, or emotional framing: [Insert winning angle here]

Use this process, and you'll never run out of email topics to send to your list again.

Adam

P.S. If you got value from this newsletter, reply to this email and let me know, or just send something like "Yes"

If I get some good feedback, I'll send you our process for generating the actual email copy itself tomorrow, and then after that I can send our prompts for great design assets for the emails.